See all the jobs at ClinicMind here:
| Alpha | Full-time | Fully remote
ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle. We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.
Key Responsibilities:
-
Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services
-
Develop and continuously improve the ClinicMind branding and lead-generation process
-
Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
-
Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
-
Assist the sales team in preparing for industry events and networking activities
-
Build a marketing team, including
-
brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators
-
Data-driven individual team member performance improvement
-
SOP and continuous member training
-
Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for
-
Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,
-
Marketing KPI implementation and reporting, forecasting, and budgeting
-
Analyze market trends and competitor activities to
-
refine marketing strategy and implementation
-
identify new market opportunities
-
Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.
Requirements:
-
5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines
-
Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
-
Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
-
Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
-
Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.
-
A STEM undergraduate degree. MBA in Marketing or Healthcare.
MUST HAVE:
-
High comfort level working on Eastern Time Zone/US Shift
-
Good internet access at home at least 25 MBPS
-
Mobile Hotspot
-
Laptop/Desktop of at least 16 GB