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| Alpha | Full-time
ClinicMind, the nation’s leader in multi-specialty Electronic Healthcare Records (EHR) software and Revenue Cycle Management (RCM) services, is looking for a Sales and Marketing Manager. If you’re excited to be part of a winning team, ClinicMind is a perfect place to get ahead.
Key Responsibilities:
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Lead the development and implementation of the company's sales and marketing strategy, including campaigns, partnerships, and branding initiatives.
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Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, and email.
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Develop and maintain a strong brand identity and ensure its consistency across all marketing materials.
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Conduct market research and analysis to understand customer needs and behavior and leverage insights to develop effective marketing tactics.
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Conduct market research and analysis to maintain a strong working knowledge of competitors, including their advertising, consumer loyalty programs, technology, and overall market dynamics.
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Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
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Establish metrics and performance tracking of all marketing brand and growth initiatives. Reviews ROI monthly/quarterly with the C-suite team. Communicate to leadership regularly and make recommendations on strategic and tactical changes. Oversee subsequent market plan adjustments.
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Align marketing and sales initiatives and ensure the successful delivery of revenue targets.
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Manage the overall sales and marketing budget and track KPIs to measure campaign effectiveness and ROI.
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Stay current on marketing trends and technologies and ensure the company's marketing strategy is at the forefront of innovation.
Requirements:
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A STEM undergraduate degree. MBA degree in Marketing
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15+ years of experience in Sales and Marketing
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Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
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Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
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Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
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Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.
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